Similar to an aquarium, the new model appears to defy gravity, bringing more natural light to the internal environment and a modern and intriguing appearance for both those who see it and those who use it.
Facade of iGUi Conceito Belém
Taking the lead in terms of innovation, technology and safety, iGUi – the largest global manufacturer of fiberglass reinforced polyester (GFRP) swimming pools – is betting on yet another new feature in its portfolio: the Aquarium Swimming Pool. This model defies gravity, revealing itself as a real aquarium. Made from acrylic, it integrates seamlessly into architectural designs and interior decor, acting as a natural skylight that floods the environment with light, providing a relaxing experience.
The Aquarium offers a modern and fascinating aesthetic, captivating everyone from onlookers to those fortunate enough to enjoy its crystal clear waters. The product has just arrived in stores, marking the beginning of the high season for the company.
According to Filipe Sisson, founder and CEO of the franchise network, “The success of this launch is one of our greatest expectations, offering something innovative for our franchise partners and the satisfaction of our customers”.
Franchises swim in revenue
Data from ABF (Brazilian Franchising Association) showed that the franchise market in Brazil registered a nominal growth of 12.9% in the 2nd quarter of 2023, compared to 2022. Revenue went from R＄ 48.1 billion to R＄ 54, 3 billion. It is the 8th quarter of consecutive growth in the sector, which corresponds to around 2.7% of GDP (Gross Domestic Product) and directly employs more than 1.5 million people. The Home and Construction segment grew by 9.2% in this period, earning R＄3.85 million.
iGUi became a franchise in 2008, accumulating ten Seals of Excellence in 15 years of franchising, with more than 1,200 units, including iGUi, Splash and UNLIMITED pool stores, and TRATABEM franchises in Brazil, iGUi stores and factories (master franchises) throughout the country and the world.
About iGUi
iGUi is the largest manufacturer of fiberglass reinforced polyester (PRFV) swimming pools in the world and is present with industries (master franchises) and stores (franchises) in more than 54 countries. The network began its activities in the city of Gravataí, metropolitan region of the capital Porto Alegre (RS), in June 1995. In 2000, it established its first industrial hub outside the region, in Cedral, in the interior of São Paulo. In 2008, it officially transferred its headquarters to the city. Currently, with 28 years on the market, it has more than 1,200 units worldwide, including factories, iGUi and UNLIMITED stores, as well as franchises and Splash and TRATABEM stores in Brazil. In total, there are 40 factories strategically installed in Brazil, Argentina, Paraguay, Mexico, Portugal and the United States that serve Europe, the United States, the Middle East and Australia. The network is Top Of Mind in the segment according to Datafolha, with more than 1 million hits via the web, and holds 89% of searches for swimming pools on the internet, according to Google Brazil. In many regions, iGUi is the only known pool brand. All of this is proven by the simple question: “Which brand of swimming pools do you know?”