iGUi opens 1st Concept Store in São Paulo

Largest manufacturer and marketer of swimming pools in PRVF held an opening cocktail party this Tuesday, the 15th

This Tuesday (15th), iGUi opened the chain’s first Concept Store in Brazil, on Avenida dos Bandeirantes, in São Paulo. The brand aims to further intensify its presence in the capital of São Paulo and plans to open a series of concept stores throughout the country throughout the year. The Inauguration Cocktail brought together around 35 guests and was attended by the CEO and founder of iGUi Filipe Sisson and Toninho Pignatari, commercial director.

“Expectations with this new store are the best possible, even more so with the entry of a new line in the iGUi portfolio”, says Carlos Alberto Ceccotti, multi-franchisee who is in charge of the first iGUi concept store – and also has four other stores, including UNLIMITEDs.

The new unit, located on one of the main roads in the city, received an investment of R$ 3 million. On a plot of 400 m² and a built area of 192 m², customers will be able to discover the new iGUi model coated with the exclusive Ceramic Line, the result of a partnership with Atlas, and the entire network portfolio that has more than 100 products