TRATABEM and iGUi are highlights in the article about the Entrepreneur Fair in São Paulo

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Brands of franchisor iGUi, specialized in swimming pools, participate in the 8th edition of the event, in São Paulo, and offer business options from R$ 68K

Fonte: Mapa das Franquias
Link:TRATABEM E IGUI LEVAM MODELOS DE NEGÓCIOS PARA A FEIRA DO EMPREENDEDOR 2019
Posted on 26/09/2019 by Press

Brands of franchisor iGUi, specialized in swimming pools, participate in the 8th edition of the event, in São Paulo, and offer business options from R $ 68 thousand.

For those looking to invest in their own business, the franchising market is seen as an excellent showcase of opportunities. The Home & Construction segment, for example, showed growth of 9.1% in the last half and 6% in the quarter. This was one of the factors that drove franchisor iGUi’s networks to participate in one of the most important exhibitions of Brazilian entrepreneurship, the Entrepreneur Fair, which takes place between October 5 and 8, at the Anhembi Exhibition Pavilion in São Paulo.

iGUi – the world’s largest manufacturer and marketer of fiberglass-reinforced polyester (PRFV) pools – with 24 years in the market, brings its two franchise business models to the Entrepreneur Fair.

Investors will know in detail the iGUi store, with its entire portfolio of pools, in various models, sizes and coatings. The business model has been responsible for the network’s record sales. In the first quarter of this year alone, growth was 34% over the same period of 2018, only in pool sales.

Another successful business model presented by iGUi at the fair is the TRATABEM Store. Compact, it can be installed in locations where conventional units do not reach, such as parking lots, tolls, gas stations and even within large retail chains. According to TRATABEM‘s expansion director, Lilian Marques, the network expansion project is very optimistic. “We have prepared special conditions for purchasing a TRATABEM for those who visit our booth during the Entrepreneur Fair,” he explains.

For those who want to know the model closely, the trademark booth at the fair will have a TRATABEM store in container type. Manufactured by iGUi itself, the store has 15m², is made of sturdier stainless steel profiles, has seals on two fiberglass blades, filled inside with glass wool (insulating material), to ensure comfort thermoacoustic. With an innovative design, the store also has a lighted panel on the inner ceiling. In some cases, the franchisee can easily count on having negotiated the value of the space lease, thanks to iGUi‘s partnerships with these networks.

“We have built a strong brand based on credibility, quality products and all the infrastructure needed to manufacture and distribute swimming pools, filters, chemicals and accessories for the leisure area. These factors together result in a profitable business model that offers investor excellent value for money, quality products and services that build customer loyalty, ”said Filipe Sisson, founder and president of iGUi.

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