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Today we will address two issues much discussed today, reverse logistics and recycling, as they are directly interconnected and are part of the theory of sustainability. Even if you want to see other matters related to the themes just click: www.iguiecologia.com/logistica-reversa and www.iguiecologia.com/reciclagem.
Due to the increasing number of waste production and their incorrect disposal in the environment, recycling is an extremely important process, because it is through this process that it is possible to correctly send it to the final destination of the waste generated, reducing the impact on the environment, It also collaborates with the generation of employment and income of cooperatives and collectors of recyclable materials.
The recycling process is to take something that apparently can no longer be reused and send it (destination) to the industry, where there it will be transformed back into raw material that will be used to manufacture the same or similar items. different from the original.
Although we know the importance of recycling, there are still few waste collected and recycled in Brazil. Unfortunately, there is a lag in collection infrastructure and transportation to the recycling industries. A legal alternative that encourages recycling is reverse logistics, which is another sustainability-based principle that aims to reduce environmental pollution, waste of inputs, promote product reuse and recycling, and bring potential benefits to the company. , such as economic efficiency, as it allows the generation of financial gains in the economy, reuse of resources and gain of brand prestige.
In 2010, the National Solid Waste Policy No. 12,305 (PNRS) was introduced, which established instruments for the evolution of waste management in Brazil. This law has defined that everyone is co-responsible for the correct disposal of waste, the responsibility is the manufacturers, importers, traders and consumers! It was also established what is reverse logistics and what are the guidelines for its implementation. Whose principle is to encourage companies to use their waste in their production cycles or other chains, or to give it a proper disposal destination.
Unfortunately, the PNRS program has not led Brazil to advance in the matter of selective collection and waste treatment. According to the 2016 Solid Waste Panorama in Brazil, published by Abrelpe, around 78.3 million tons of municipal solid waste are generated in the country and 7 million tons of waste is disposed of improperly. And that of the collected waste, around 41.7 million tons were sent to landfills, without proper treatment. Unfortunately a situation that aggravates the negative impact, since the disposal of this waste is mostly in open ground, causing visual, soil, air and groundwater pollution and generating an alarming scenario of the general waste cycle. solids in Brazil.
After the preparation of the PNRS, the deadline for the disposal of dumps and landfill replacements should have been in 2014, 05 years ago and nothing has been done.
In 2017, in the state of São Paulo, an agreement was signed between industry representatives, CETESB and the Environment Secretariat with FIESP, CIESP and ABRELPE, which establishes guidelines for the implementation and operation of a reverse packaging logistics system. With this agreement signed, the leading company in the solid waste management technologies sector in Brazil, “New Hope Ecotech”, developed a platform capable of tracking and storing data from the recycling chain and created the peal: EURECICLO, which was designed to solve two major problems: the final disposal of company-generated packaging and the marginalization of recycling chain agents.
The seal certifies that companies allocate resources to the development and operation of recycling cooperatives. And that’s where the idea of environmental compensation comes from: companies pay cooperatives to remove from the environment an equivalent amount of material to the packaging of their products.
The environmental compensation can be proven by means of invoices for sale of recycled material, which together with a contract with cooperatives that requires the exclusivity of invoices sent, ensure that two different companies are not accounting for the same invoice. With this, the cooperatives value their work and still have a better partnership, besides creating 
guide of sustainable substitutions a healthy competition between recycling projects and reverse logistics in search of greater efficiency. If companies in Brazil fit the proposal, the recycling rate will be much higher than the current 3%. Remember that the goal set was to ensure the proper destination of at least 22% of the packaging placed on the market. To ensure reverse logistics, companies are committed to supporting cooperatives, voluntary retail delivery points, and consumer environmental awareness programs. Eureciclo emerges as a certifying entity to bring transparency to the achievement of targets and to ensure environmental licenses.
We are all responsible for the waste we generate, let us play our role as a citizen!! 
If you want to know the brands certified by the eureciclo seal just click here: https://eureciclo.com.br/marcas, you will find over 1000 certified brands!!