From container to store: TRATABEM and iGUi bring business models to 13th Rio de Janeiro franchise fair
iGUi Group networks, specializing in swimming pools, enjoy the good moment of the Home and Construction segment and offer business options starting at R $ 68 thousand.
Pool cleaning and maintenance services offered by TRATABEM
For those looking to invest in their own business, the franchising market in Rio de Janeiro has become an excellent showcase of opportunities. The Home & Construction segment grew 9.1% in the last half and 6% in the quarter. This was one of the factors that drove the iGUi Group’s networks to participate in one of the most important franchise fairs in Latin America, which takes place from September 12 to 14, at the Sulamérica Convention Center.
The iGU Group – the world’s largest 24-year-old manufacturer and marketer of fiberglass-reinforced polyester (PRFV) swimming pools, brings to the Franchising ABF Rio 2019, a compact franchise model. Identified as a container type model, the TRATABEM Store can be installed in locations where conventional units do not reach, such as parking lots, toll booths, gas stations and even within large retail chains. According to the network’s expansion director, Lilian Marques, the expansion project for the state is very optimistic. “We have prepared special conditions for the acquisition of a TRATABEM for those who visit our booth during Expo Franchising ABF Rio,” he explains.
The brand booth at the fair will have a TRATABEM store in container type. Manufactured by iGUi itself, the store has 15m², is made of sturdier stainless steel profiles, has seals on two fiberglass blades, filled inside with glass wool (insulating material), to ensure the acoustic comfort . With an innovative design, the store also has a lighted panel on the inner ceiling. The store can be installed at gas stations, galleries, mall parking lots and large retail chains. In some cases, the franchisee can easily count on having negotiated the value of the space lease, thanks to iGUi’s partnerships with these networks.
Swimming pools, service and maintenance services for pools have synergy with the Rio de Janeiro region, precisely due to the high temperatures. According to Lilian Marques, director of TRATABEM, the demands of skilled labor are increasing, so the franchise fair in the state of Rio de Janeiro tends to boost those looking to invest in a business. “We offer hydraulic, electrical and chemical training. Our mission is to professionalize the market, offering know-how and conditions so that they can invest in our franchise,” he explains.
TRATABEM, a franchise created in 2012 and unique in Brazil specializing in the treatment, technical assistance, maintenance and sale of products for all types of pools, has 13 stores in operation in the state, 5 in the capital. The projection by the end of 2019 is that the state of Rio de Janeiro will receive 5 more iGUi units and 10 TRATABEM units. IGUi operates with 29 franchised pool stores in the state, nine in the capital. Three factories supply the region, Itaboraí, Campos dos Goytacazes and Guaratinguetá.
“We have built a strong brand based on credibility, quality products and all the infrastructure necessary for the manufacture and distribution of swimming pools, filters, chemicals and accessories for the leisure area. These factors together result in a profitable business model that offers excellent excellence. value for money, quality products and services that build customer loyalty, “said Filipe Sisson, founder and president of iGUi.
Sustainability
Fully focused on sustainability and the preservation of natural resources, the TRATABEM store does not require work (less CO² emission), as it arrives ready to its place of installation. Its structure is lighter because it is made of fiberglass and to eliminate the waste of materials, the leftovers are used as reinforcement for swimming pools. In addition, the store can be installed in places where electricity can be shared (gas stations, supermarkets and other retail chains), and does not require hydraulic installation, since it shares the existing one. In addition to the TRATABEM store, iGUi pools are also sustainably manufactured. Produced in GRP, all iGUis have a filtration system that consumes less water, electricity and its manufacture emits 32 times less CO² (carbon dioxide) than traditional pools. In addition, iGUi does not require major works, as the installation time takes up to 2 days, depending on the conditions of the work or project, which generates significant savings in materials and labor. The iGUi also offers a 15 year warranty.
“The ABF fair in Rio de Janeiro meets all the necessary conditions for the meeting between the brands and potential entrepreneurs. With a huge, qualified public and excellent infrastructure for us to do good business, we have high expectations at the fair, from which we participated for several consecutive years “, says Lilian Marques, director of TRATABEM.
The iGUi Group’s brands hold important awards, such as 5 stars in the 2019 Best Franchising Award in Brazil and ABF Featured Franchising of the Year and Franchisee of the Year Award.
Visit the iGUI booth and TRATABEM at ABF Franchising Expo 2019 and learn about both business models: Booth B16.
SERVICE
Expo Franchising ABF Rio 2019
Location: Sulamérica Convention Center
Address: Paulo de Frontin Avenue, 1 – Cidade Nova, Rio de Janeiro – RJ
Date: September 12-14, 2019
Hours: 11h to 21h
Website: expofranchisingabf.rio.br/
Information and Sales
link bit.ly/2LBwkbO
About iGUi
IGUi is the largest manufacturer of swimming pools in P.R.F.V. (glass fiber reinforced polyester) worldwide and is present with industries and franchises in over 50 countries. The network began its activities in the city of Gravataí (metropolitan region of Porto Alegre), in Rio Grande do Sul, in June 1995. In 2000, it established its first industrial hub outside the Southern Region, in Cedral, in the interior of São Paulo. In 2008, it officially relocated its headquarters to the city. Currently, with over 20 years in the market and a lot of innovation, it is the world leader in the P.R.F.V. pool segment, with more than 800 units between TRATABEM pool stores and franchises in Brazil and abroad, on five continents. With over 40 factories strategically installed in Brazil, Argentina, Paraguay, Mexico and Portugal, it competes for the largest and most developed world markets such as Europe, the United States and Australia. The network is Top Of Mind in the segment according to Datafolha, with over 1 million web accesses, and holds 89% of internet pool searches, according to Google Brazil. In many regions, iGUi is the only known swimming pool brand. All this proved by the simple question: “What brand of pools do you know?”.
fonte:Blog do Patricio Nunes – 27/08/2019