Warning: this text has been automatically translated, for more details contact us.
Think Inside the Box moves culture in Niterói
During the month of August, Niterói receives the first edition of Think Inside the Box (ThB!), An inspiration center that seeks to be a cultural space full of creativity, design, lifestyle and innovation. From Wednesday to Sunday, the space of about 1,000m² in Marquês de Paraná (site of the future new mall, near Hortifruti) will receive eight containers with artistic interventions signed by the most renowned and competent professionals of the city. The event will be fully accessible to wheelchair users, pet friendly and will feature social box office and part of the proceeds will go to the local community.
“The ThB! part of a challenging creativity concept. The name is a joke with the famous “think outside the box” cliché, only the other way around: applied to the context of ideas for reduced space within a container. And for this challenge we invite certified and recognized professionals not only in the city but throughout Brazil ”, explains Valéria Lopes, CEO of Lumis! Communication.
In all there will be eight 20-foot containers, which is approximately 15m². Names such as Paloma Yamagata, Ricardo Campos, Bruno Madeira, Desirée Bruver, Andrea Meireles, Carolina Siggelkow, Ana and Julia Benayon, Fernanda Sixel and Miriam Chactoura will be responsible for the internal interventions of the containers. In addition, StudioPar, architect Renata Areias, landscaper Wanessa Monteiro and Verdeje will sign exclusive spaces.
“The idea of bringing together icons of architecture, design, gastronomy in one event comes from a long time ago. We believe the city has a lot to offer. The ThB! It aims to be a facilitating and inspiring space for new ideas, ”says Valéria.
In addition to the inner part, the outer surface of the containers will also undergo interventions. For this challenge, a new generation of professionals who already have experience and recognition in the city were selected, such as the offices UP3, NOP Architecture, Padma Architecture, GG Architecture, Santanna Architecture and Flávia Cabral, as well as professionals Thaiz Linhares and Vitor Hugo Clemente , Leticia Loureiro, Mariana Gentil and Gabriela Cortinois.
The event, supported by the brands Dimel, Maple Bear, Metalmarco, Fluminense Decoration Center, Portobello Shop Niterói, Rappanui Gastronomy, Thor Granitos and Concept Village, will feature quality gastronomy with well-known Niterói brands such as St. Anthony’s Cave, Abskan, chef Vicente Maia, Mafia craft brewery, Fabeni Café, Amazzoni gin, L’Aqua, Rappanui and Nenenui. Also, the ThB! will have a covered environment for the whole family with kids space signed by the bilingual Canadian school Maple Bear, as well as a lounge with partner brands such as Honda Hayasa, iGUi Pools, La Llevi, Mobipallet, the Surface, Wander Box, RM Sound, Glass Install, Spin , Unilasalle, Hands of the East, Lechler, among others.
Throughout the month, a series of actions will be held with the public, such as lectures, workshops, concerts and presentations in partnership with the Niterói Art Foundation.
