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iGUi and TRATABEM celebrate a great participation in the 28th ABF Franchising Expo. The teams of representatives of the brands attended approximately 2 thousand people and held 220 effective meetings during four days of fair.
The networks also celebrate the triumph of the ABF Award for the Sustainable Stand in the Medium category (according to the size of the space). TRATABEM Store was, once again, the star of the booth. “We did not have to buy anything extra, we reused 100 percent of last year’s materials (except paint), furniture, reduced energy consumption on the premises, lighting was also reused and we replaced print advertising materials by virtual, a QR Code, “explains Tiago Araújo, iGUi’s expansion executive.
ABF Expo, the largest franchise fair in the world visiting, had a record audience of over 66,000 people. The event organized by the Brazilian Franchising Association and organized by Informa Markets took place in São Paulo from June 26 to 29.