iGUi receives ABF International Franchise Certificate and is internationalization case

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iGUi was awarded the ABF International Franchise Certificate in the Mega Category, for networks with more than 61 units abroad and present in more than 8 countries. iGUi currently has more than 222 operations, including pool and factory stores, in more than 50 nations. Launched this year by ABF, the seal was delivered for the first time during the International Congress ABF held this Thursday (27/6), in São Paulo, during the ABF Franchising Week.

The entry of iGUi in the United States, the largest pool market in the world, was a highlight in the congress. The panel was attended by Jorge Mayer, managing director of iGUi.

The world’s largest fiberglass reinforced polyester (GRP) pool franchise network, iGUi dreamed of entering the United States with its own factory. The dream was realized now in 2019, with a factory in Coco Beach, Florida. The Brazilian brand has been operating in the country for ten years, where it has ten stores.

Now, according to Mayer, the next dream to be realized is to make iGUi recognized in America for quality in GRP pools.

Photo: Keiny Andrade