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Specialized networks in pools sales and services focus on the heated market and in the interest of new investors
iGUi – the largest manufacturer and marketer of glass fiber reinforced polyester (GRP) swimming pools in the world – will present at the 28th ABF Franchising Expo the business model that has been responsible for the net turnover of the network. Only in the first quarter of this year, growth was 34%, only in pool sales. According to Filipe Sisson, founder and CEO of the network, the results are a reflection of the gradual recovery in consumer buying power and confidence, and the sum of the efforts of the brand, started in the previous period. “Our good sales indicative is proof of how damped the Brazilian’s desire to build or reform was. In addition, we have made no effort to invest in new campaigns, franchising, and expanding partnerships to facilitate access to credit for franchisees and customers. The consumer already knows the quality of our products and services and all this contributes to the optimistic results of the brand “he says.
According to ABF – Brazilian Franchising Association – the Home and Construction sector registered a 12.9% growth in its revenue in the first quarter of this year compared to the same period in 2018. The expressive result reflects, in addition to a expansion in units of 7.4%, heating of the area of repairs and improvements of real estate. IGUi is present in Brazil and in more than 50 countries and has an expansion plan that includes the opening of another 20 stores by the end of 2019.
According to the founder of the network, iGUi is a strong brand, based on credibility, quality products and with all the infrastructure necessary to manufacture and distribute swimming pools, filters, chemicals and accessories for the leisure area. “These added factors result in a profitable business model that offers investors an excellent cost-benefit ratio, quality products and services that are loyal to customers,” he says.
All this reliability has been attested by ABF – Brazilian Franchising Association – for seven consecutive years, awarding the brand with the Seal of Excellence in Franchising. The highest point of this award was in 2016, when the iGUi was elected Franchiser of the Year, two years after receiving a similar honor by the magazine Pequenas Empresas & Grandes Negócios.
With an average annual revenue of 1.2 million per pool store, the brand registered in 2018 a turnover of over R $ 500 million worldwide.
Business for all budgets
TRATABEM – the only franchise in Brazil that specializes in treatment, technical assistance, maintenance and sale of products for all types and models of swimming pools – which is part of the iGUi group, will also present its business format, with investment value starting at R $ 68 thousand. “The ABF fair brings together all the necessary conditions for a meeting between brands and potential entrepreneurs. With an immense public, qualified and excellent infrastructure so that we can do good business, we have great expectations in the fair, which we participated for several consecutive years, “says Sisson.
TRATABEM was created in 2012 with the objective of training professionals accredited, trained and specialized in water treatment, through specific courses carried out in the iGUi itself and with all the support of the brand.
The business model of the network offers a turnover of R $ 20,000 per month at the end of the first year and R $ 35,000 per month at the end of the second year, in addition to an average monthly profit of 40%. “In 18 months, the new franchisee will have the return on investment, precisely because we have the necessary know-how. We offer experience for those who dream about their own business “says Lilian Marques, director of the TRATABEM franchise.
Visit the iGUI and TRATABEM booth at the ABF Franchising Expo 2019 and get to know both business models in detail: J-151 Street.