For second consecutive year on the list of franchises more internationalized of Brazil, the network shows for visitors to the exhibition the new line of products and new models of tents
February 01, 2017 – iGUi, the largest franchise network of pools of fiber glass in the world, presented their products and services in the fair of the Entrepeneur 2017, Sebrae-SP,which will be held from 18 to 21 February in Anhembi, North of the city of São Paulo. The event is a showcase of opportunities for investors, businessmen, entrepreneurs and people interested in opening your own business.
The network, which has around 800 units of franchise (between outlets and factories) in Brazil and other countries, 39 countries, keeps its expansion plan all over the national and international territory.
Even in a year that economically retracted, the sector should grow by 8% over the previous year, of R $ 139,593 billion to close to R $ 150 billion. The Southeast region represents the 70.3% of the national market of franchises in the State of São Paulo and number of units corresponds to 52% of the networks in the country. To Filipe Sisson, Chief Executive Officer of the iGUi, there is still much potential for expansion in São Paulo: “the participation in the fair is a great opportunity for future business and recruitment partners. There is still plenty of room for the franchise in Brazil and iGUi offers different business models to adapt to potential franchisees, “he says.
iGUi currently has 40 factories franchises strategically distributed around the world. The network produces all the inputs of your production line from filters and decorative accessories for swimming pools up to electronic equipment. In July 2016, a new Progeu iGUi (name that refers to the factories of filters and accessories for the Group) was inaugurated in the municipality of Taquara, Rio Grande do Sul. The factory is the largest in the industry in Latin America and has the capacity to feed to the network manager in Brazil and abroad.
50 biggest brands in franchise in Brazil
iGUi is one of the 50 brands of franchises of Brazil, by number of units. That is what shows the research profile of the 50 franchise brands over Brazil, which has been published by the Brazilian Franchising Association (ABF). With 338 points of sale in the country, the iGUi is the only brand of swimming pools that appears in the list, occupying the position number 41.
Internationalization
iGUi announces its intention to increase its involvement abroad: “we are open to look for new markets. Currently we have over 170 shops abroad, spread by more than 39 countries and provided by six factories of pools (three in Argentina, one in Mexico, one in Portugal and one in Paraguay), “says Marcelo Pazos, International Director of the network.”
The level of Global Expansion of the iGUi aims to settle in most of the countries in the world by the year 2020. To do this, the network intends to grant permissions to the factories (Masters franchises) for the opening and consolidation of new markets, as well as to present different business models that are suited to the needs of each region.
For 2017, the iGUi aims to achieve the goal of 50 countries and expand its operations in the United States: “with this approach are in the process of opening two new franchises in the country. One in Fort Myers, Florida, and another in San Antonio, Texas, “says Pazos. The brand already has two operating units. One in Miami and one in McAllen: “This project also includes the opening of a factory,” concludes Pazos.
In the year 2015, the Dom Cabral Foundation recognized the iGUi as the “franchise more Internacionalizada of Brazil”. In the investigation of the 2016, the network continued appearing in the Foundation list uo being research of the network continues on the Foundation list, being winner in several categories and placing second in the table. In addition, the network is the first placed according to a study conducted by the ESPM with support of the ABF, published in the year 2016 in the book the Global Mindset in the internationalization of Brazilian franchises.
The fair of the entrepreneur will be the international business Arena
that will feature conferences, gatherings, guests and spaces to assist. Each corner of the stand will be destined to a geographical location: America, Europe, Africa, Oceania and Asia. The proposal is that the visitor access to information from every continent and interact with the Chambers of the countries.
iGUi deliveres the resale ready for the franchisee.
The net presents the model of pool resale called Pratic, ideal for those who want to start a unit lack the experience in civil construction.
Pratic shop is manufactured by the own iGUi and offers numerous advantages to the franchise, since the investment is accessible and the opening of the store is very fast. The Pratic store have 30 square meters and don’t need construction for installation. It is structured and comes with own stands, giving support to the store.
The Partic Shop is being handed over by iGUi in the place of installation.
“Most of the time, the entrepreneur who bought a franchise has no experience with the reforms or works, which can delay the start of the operation, causing serious damage,” said Filipe Sisson, Chief Executive Officer of the iGUi. The franchisee only needs to turn on the power outlet so that everything begins to operate, including the air conditioning which is already built into the structure. “With this new store model, the franchisee is concerned only with the administration of the company. Another advantage of the Pratic shop is that the rent of land is always cheaper than renting a building. In addition, if you want to move out of place, the entrepreneur could take the store with him wherever he goes, “adds Filipe.
The Pratic Shop is made of thermo-acoustic material and cost for the franchisee R $ 150,000 in total, including franchise fee, showroom share and working capital ,and it´s delivered ready for working in just 10 days.
Eletronic System – control of the pool in the palm of your hand
The modern Eletronic System is a technological revolution where all pool functions are concentrated in the Control Panel, offering the comfort and convenience of them, which are manipulated via the cell phone.
Both the application and control panel have options shortcut to control the filtration of water, heating, lighting, and five more automation in the area of recreation options, ranging from ambient sound, lighting for the control of automatic door of the garden and fans. In addition, if there is any change in the filtration, alerts are sent to the phone to give information to the consumer and, if previously authorized, to the franchisee responsible for the installation.
The Eletronic System allows the customer to customize and choose the features desired for the long-distance control.
Service
Fair of the Entrepreneur Sebrae 2017
Date: from 18-February 18th to the 21st , 2017
Opening hours: from 10:00 to 21:00
Venue: Parque de Exposições Anhembi – Avenida Olavo Fontoura, 1029-São Paulo.
Registration: http://feiradoempreendedor.sebraesp.com.br or 0800-570-0800
Free entrance
About iGUi
iGUi began operations in the city of Sao Paulo, in the inner zone of Rio Grande do Sul, in 1995, when it was called in the pool industry. In 2002, joined the mark, making it one of the most important business groups of the country. Twenty years have passed and iGUi remains the world leader in the segment, producing between 25,000 and 30,000 swimming pools a year. In 2016, the brand received the award ABF Franchising highlighted “Franchiser of the year” and the “franchisee of the year” award. Granted by the Brazilian Association of franchises, the awards are the most important in the industry in the domestic market. “The secret of our success is in transparency, valorization and dissemination of good practices of franchising, the relationship-centric franchisor-franchisee and customer. In this way, we have installed in the the world around 400,000 swimming pools, and it is also thanks to the commitment and the creativity of the people involved in this mission. Today, we gather about 800 units, 40 factories franchised and we have more than 5000 employees directly involved in this successful effort, “said Filipe Sisson, founder and CEO of the iGUi. www.igui.com
